Achieve A High Rank With These High Ranking SEO Tips
Search engine optimization is a series of techniques that can be very powerful is implemented properly and consistently. However, it is something that is relatively new and daunting to many. The key is to gain an understanding of a few key concepts in order to maximize the results of your efforts. The following article offers several tips which can help you to do just that.
Join SEO Communities – Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you’re signed up to receive newsletters and e-zines from the SEO community, you will always be in the know.
Tag appropriately -. No one likes to type something in to google and get search results that have nothing to do with what they are wanting or needing. Google keeps upgrading its algorithms to improve its search results to serve up relevant content for its users. Seeing results that have nothing to do with what they are searching for wastes your visitors time and makes them frustrated and possibly angry. Make sure your site only pops up to people who are looking for it by using appropriate tags that match your content, not tagging what you think will get you higher in search results.
Good Content – Write good website content that human beings can understand and enjoy. Keyword injected nonsense just isn’t going to work. Search engines are programmed to differentiate between actual sentences and strings of words. They know a paragraph shouldn’t have the same sentence repeated over and over. If you fill your site with valuable content then the search engine results pages (SERPS) will reward you.
Include tags for your Images – If you plan on using search engine optimization to boost your traffic, a great tip is to name the images on your site and use alt tags on your images. Many site owners will upload some great looking pictures, but the search engines have no idea what they are or what they look like. The reason you want great images is because people will look at images more than read your words. The reason to tag your images appropriately is so they can be read, found, and indexed by search engines.
Get Reviews – Writing and posting reviews for your product are a great way to increase your traffic. By creating a review of the product, targeting the product keywords and promoting the reviews via your social network, you can create a mind set for buying and direct viewers appropriately.
Technical On-page SEO
For those of you who want some more meat on the bone, I’m including some more technical information to chew on.
Code Ratio – For the highest search engine optimization, have a code ratio of less than 70%. What that means is that there is a high amount of content written on the page compared to the amount of code that it is on the page to display that content. This is also known as high signal-to-noise code or also as the high content-to code. This means that the amount of source code is less than the amount of written text. In other words, article should contain more text than HTML code.
SEO Friendly URLs – Make your website URL SEO-friendly. Incorporate some or all of your keywords in your site address, like www.mysite.com/Delray-Beach-Cosmetic-Dentist”. This will help search engines find your site. Also, use hyphens rather than underscores because hyphens count as spaces but underscores do not. Here is the tricky part. Do it, but don’t do it too much; having multiple dashes can make your link look like spam and people might not click on them. Try to include your keyword phrase into the site URL. For example, you may want to consider buying www.CosmeticDentistOfDelray.com if you are able. The search engines read the domain within the URL and they place value on the words found there. You want your keyword to be found as quickly as possible by the engines to increase your rankings. If you were searching for a cosmetic dentist from Delray Beach, the search engines would think CosmeticDentistOfDelray.com would be more relevant than say, DrSmith.com. Remember, while we are always writing for our human visitors, we need to ensure that our electronic visitors (search engine bots) can understand your site, too.
Clear URL Structure – You should keep the URL structure of your site as clear as possible. This will make your site easy to navigate. Having clear structure also helps the site be indexed and can likely index for better ranking in search results. You can classify your pages in different categories or by chronological order. Find what works best for the type of website that you have and stick with the same logical structure throughout the site.
H tags – H tags were originally created for formatting purposes. H1 is the largest (usually used for a title or headline), and others are used to break up different sections of the content. Use the H2 and H3 tags sparingly as they can trick search engine spiders into thinking your website is spam. The actual algorithms and mathematical equations used by search engines to determine page rank aren’t entirely known, but many experts believe they have at least a good idea. The space between header tags seems to be an indicator of a spam site, so only using one H1 tag and using H2 and H3 tags sparingly can avoid that problem. Besides, if you were to litter your page with H tags it would look like you are yelling at your reader. J
Flash is dying a slow death – Flash navigation might be pretty, but a search engine spider can’t even see it. If you insist on having your navigation, or entire website, built in Flash (I do not), make sure you provide alternate HTML navigation somewhere on each page. Also, have HTML pages available so that the search engine can index them and give you a correct Page Rank. So basically if you want to have a Flash site, you should make and maintain two versions. What a waste of time.
Backlinks – Backlinks may sound scary, but they are just links on other sites that point back to yours. In SEO, the more backlinks that have been created, the better your chances of being a popular website. This will mean that your site will appear favorably on search engines. Search Engines like popular sites, because often popularity means credibility. One good way to get backlinks is by creating awesome sharable content that solves a real world problem, then creating awareness across the internet that the content exists. Many times that means adding content in different article and bookmark directories. The problem with backlinks is that that Google has said it wants organic backlinks, not paid. This is because there are lots of companies that will generate tons of spam across the internet with non-valuable links. They have been called Link Farms. It looks sketchy when you go from 0 to 150,000 backlinks in minutes. It’s better to go slower over time in an organic way having other people and companies share your content because it is valuable.
Lastly, you’ll want to go back and optimize your site’s older content pages frequently. If your older material does not appear in rankings like it should, you may need to analyze why that is. Once you figure out why, you can tweak the page and content and resubmit the pages to see it gets better search engine rankings.
In summary, when working on search engine optimization, you must:
- Create great content that is shareable
- Place appropriate keywords throughout every part of your site.
- Tag appropriately
- Keywords must be in your titles, content, image names, and URLs.
- Page header and title tags are the two most important places for your keywords
- Get reviews
Again, search engine optimization has the potential to provide dramatic results for those willing to take the time to learn and apply its basic tenets. Once the fundamental strategies are mastered, it is possible to achieve tremendous success online. By diligently applying the tips included in this article, you can begin to harness the power of search engine optimization.