Delray Beach SEO Business Blogging
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How Do You SEO: a Blog Post for Small Businesses?
Let’s say you own a small business in Delray Beach, FL, and you can use some Search Engine Optimization. Why? Because this simple online practice can result in a higher Google ranking, meaning more traffic and more sales.
Blogs engage customers and help your business stay relevant. Blogs also keep your clients up to date with your activities, which help them create an emotional connection to your product. Not only do blogs help with customer engagement, they can provide a vehicle to sell your products around the world. To do this, you need people using Google to land on your page when searching for keywords that relate to your blog. Accomplishing this task is called Search Engine Optimization. SEO is the process by which you make your blog post more “Google friendly.” You can take some quick and easy steps right now to ensure your blog gets more attention from the search giant.
Simple Steps to take to Optimize your Blog
First, you must take advantage of any social media outlets you have available. Create a Facebook page for your business and link your blog post to it so that every time you write a new post it appears on your Facebook page. Make sure you have a Facebook page and not just a profile. This is a product specifically tailored to entities like businesses or music groups rather than individual profiles.
Next, you want to make sure your blog post has links. Links are like the fuel that powers google. You must have two types of links: outbound and backlinks. Outbound links are links in your blog article that take you somewhere else. For example, if you are selling boating products, you could link to websites that sell boats, websites for marinas, or websites that sell fishing gear. Next, you want to ensure you have some backlinks. This means that websites are linking to your blog post. This is done by posting to forums, liking things on Facebook, having other people share your link, etc. This means when the friendly Google robots crawl your page, they see that lots of people are linking to your site and bringing in traffic. Your search ranking goes up, and your website sees more traffic as a result!
Make your blog post about one keyword, and then think of variations on that phrase. Then, seed your article with that phrase or keyword. This is the most basic and also most effective piece of SEO advice you can take. Keywords will help you rank higher and make your content more relevant to those people who find your small business through Google. Local SEO Services matter.
Lastly, if your blog is powered by WordPress, make sure you are using some SEO optimization themes and plugins. One popular plugin is by a company called Yoast. This plugin does a whole load of behind the scenes SEO optimization. Much of your work can be done for you by this ingenious plugin!
South Florida Rocks
Delray Beach, FL, has many great businesses. Make your business stand out by optimizing your blog post and growing your website traffic. The more traffic you have, the more sales you’ll make. And sales is the name of the game!
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