How To Get Customers Without Spending Money

Website Designer Delray Beach

How To Get Customers Without Spending Money


Notice: Undefined offset: 1 in /home/webseo6/public_html/wp-includes/media.php on line 72
how to get customers without spending money
Every day I run into someone who wants to learn how they can make money from their website. The most important factor is that you have traffic coming to your site. If nobody knows of your website, great content and products, nobody is coming. There are 2 ways to get people to your website: Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC). In other words, the two ways are organic or paid traffic. The less expensive (free) traffic is from SEO. Search Engine Optimization is all about good marketing with a technical component.

Technical Component of SEO

Technical ComponentMake sure you follow best practices outlined by Google Webmaster’s Blog or get a quote from us to do the work for you. Make sure your site is ‘zippy’ so people aren’t waiting around for the site to load on their internet browser. Make the site user-friendly and navigable. Do proper on-page SEO.
Now that the technical piece is complete, what’s next?

Go Forth and Find Prospective Traffic

Where are those elusive visitors. Best place to start is where they already are, in online communities and social media. Go look for your target market in Craigslist, Reddit, Facebook, Twitter, Quora, and Niche Forums.

search for trafficA client of ours sells specialized Accent LED Light kits that are used on motorcycles, cars, boats, and RV’s. Great Product for fun and safety! They have lots of car and motorcycle enthusiasts that love to talk about their fly rides on forums like:

  • http://www.starbikeforums.com/
  • http://www.motorcycle-usa.com/forums and
  • http://www.motorcycleforum.com/
By interacting with like-minded people you can provide them information, interact, become trusted, and can provide them guidance by giving them solutions to their problem. Every good product solves a problem, you just need to communicate with the people that have the problem you are solving. If you have a weight-loss product, go to diet forums and all-you-can-eat buffet’s.

Make Yourself Viral

Go ViralNow that you are communicating with others and they are able to solve their problem, incentivize them to share the information with their social media friends! Can you give something in order to get something in return? Give them a free report or ebook. Give them a coupon. Give something of value, because they are giving you the keys to your successful online business. By incentivizing sharing of what you offer, it increases the amount of people that will see your message/valuable offering and it will turn into more clicks and visitors. Can you come up with a fun contest that will encourage interactivity and the result you are looking for?
When we were working on rapidly growing a social community for an activist and news information website that services Florida, we came up with a contest to have users take a photo in some of our swag (t-shirts) and post the image to our Facebook page. To seed the contest, we reached out to models on Model Mayhem, sent them shirts and invited them into the contest. By having some high quality photos with models it encouraged sharing and interaction. We got some great responses and the community voted for the winner. The winner got a $250 gift certificate and we got thousands of hits back to our social media pages and website. Win, win, win!

Outreach To Other Website Owners

You’re not alone in this web thing. There are lots of others online who are trying to reach the same audience you are! They are not all competitors. This isn’t a cold war era thing. Go try to help them out! You can identify other bloggers and YouTube video channel operators who have a community and offer them something of value. Don’t just ask, but think about giving, too. Caring is sharing (by the way please click on the caring is sharing button to share this post)!
These other experts are constantly looking for great content to share with their audience. It’s hard to come up with unique and witty stuff all the time. Why don’t you offer to write some unique content for them that they can share on their blog? If they have millions of people reading their site and you’ve got 7 users on your site, isn’t it more valuable to write for the millions? Don’t be so controlling that you have to own your own content so it has to be on your own site. What is your goal? Is your goal to make sales? If so, go spend the effort to help others in the community. Helping others helps you and someday you’ll be in the position where you can have others writing for you!

Extra Extra Read All About It

Extra ExtraDo you have friends? Do you have family? Is the least they can do for you to share a link on their social media for you? The answer is yes. Tell your friends and family what you are doing and ask them to help you. Some will be complete jerks and you can tell them so at the next holiday dinner, but most will be glad to do an incredibly small amount of effort like clicking the button 1 time on their mouse. Yup. That’s really the LEAST that they can do! Don’t ask for too much. Your friends are lazy. They won’t do anything if you make it difficult.
Try pre-writing their post for them, include a link and picture. Tell them where and how to share on their social network. Offer to help them with their new endevour. Most importantly, some of your friends may need what you have to offer. If they don’t know what you’ve got, you will get a sale. For example, a couple weeks ago I was in need of a really great editor for a ton of stale content on a new client’s website. I am no literary genius and I spel horibly, to (incorrect spelling being used to create emphasis – I know how to spell horribly, as well). After going through resume’s for a new editor I realized that I hadn’t even reached out to my personal network. I made a quick post on Facebook and I had several friends provide referrals. One of the referrals was a friend of mine from high school who has had her own professional writing and editing company for years. I had no idea that’s what she did for a living! Why hadn’t she made a post or 10 in the last ten years to let her friends know about her company. She doesn’t like to brag and doesn’t want to be annoying. I get it, but if I had known she was a professional freelance editor, I definitely would have sent her thousands of dollars of work. She was always one of the best writers around writing with brevity and clarity (unlike myself). Every project could have been better with her working on it to edit the content professionally. Since, she didn’t reach out through social media or in person, she didn’t get the business.
Reach out. Tell all your friends what you’re doing. If you do it 1 time per year like a status update of what’s going on in your personal and professional life, it isn’t annoying. Even if it is, who cares if you get some new customers that you love hanging out with and talking to. Right?

In Summary

I hope I’ve provided some direction and clarity on just a few ways to get more customers for free without paying for advertising. First, make sure you’ve got worth sharing/selling/reading. Next, do what Google says or hire a the best seo company. Lastly, do really good marketing (off-site SEO). Please take a look at the excellent infographic courtesy of Quicksprout and tell me what other ways you’ve used to get customers for free without spending any money in the comment section below.
How to Get Customers Without Spending Any Money
Courtesy of: Quick Sprout

 

15 Responses

  1. Wonderful, what a web site it is! This weblog presents helpful information to us, keep it up.

    my page; free instagram followers

  2. CBD products says:

    Hi! Someone in my Myspace group shared this site with us so I came to give it a look.
    I’m definitely loving the information. I’m book-marking and will be
    tweeting this to my followers! Fantastic blog and
    excellent style and design.

    Also visit my website: CBD products

  3. Blessed CBD says:

    Fantastic web site. A lot of helpful information here.
    I’m sending it to several buddies ans additionally sharing in delicious.
    And of course, thank you for your effort!

    Feel free to visit my web site :: Blessed CBD

  4. Hello, I read your blog on a regular basis. Your writing style is witty, keep doing
    what you’re doing!

    Check out my webpage CBD oil for arthritis

  5. Cheap_viagra says:

    Thanks a lot for the post.Really thank you! Much obliged.cheap viagra

  6. CBD says:

    Thank you for the good writeup. It in fact was a amusement
    account it. Look advanced to more added agreeable from you!
    By the way, how can we communicate?

    Here is my blog post: CBD

  7. My spouse and I stumbled over here coming from a different website and thought I might check things out.
    I like what I see so now i’m following you. Look
    forward to looking into your web page repeatedly.

    Feel free to surf to my web site – CBD oil for pain

  8. It’s actually a nice and useful piece of information. I am happy that you simply
    shared this helpful information with us. Please stay us up to date like this.
    Thank you for sharing.

    Also visit my web site :: CBD oil for anxiety

  9. Blessed CBD says:

    If some one desires to be updated with hottest technologies afterward he must be pay a visit this
    web site and be up to date daily.

    Here is my homepage: Blessed CBD

  10. best CBD oil says:

    Thanks designed for sharing such a nice opinion, piece of writing is nice, thats why i have read
    it fully

    Here is my web blog; best CBD oil

  11. What a material of un-ambiguity and preserveness of precious know-how regarding unexpected emotions.

    My web page best CBD oils

  12. Wow, awesome blog structure! How long have
    you ever been running a blog for? you made running a blog glance easy.

    The whole look of your site is excellent, let alone
    the content!

  13. best CBD oil says:

    I want to to thank you for this good read!! I
    certainly loved every bit of it. I have got you book marked
    to look at new stuff you post…

  14. best CBD oil says:

    Hello, I think your blog might be having browser compatibility issues.
    When I look at your blog in Opera, it looks fine
    but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that,
    wonderful blog!

  15. best CBD oil says:

    I’ve been exploring for a little for any high-quality articles or weblog posts on this sort of house .
    Exploring in Yahoo I eventually stumbled upon this web site.
    Studying this information So i am happy to exhibit that I’ve a very
    excellent uncanny feeling I came upon just what I needed. I so much indubitably will make
    certain to do not put out of your mind this web site and give it a
    look regularly.

Leave a Reply

Your email address will not be published. Required fields are marked *