Lead Generation Website Example

Financial Services Company

The Retirement Planning Institute Website Redesign

This is a screenshot from our website redesign project to generate new leads for their business. Also, It was time for a face-lift

Retirement Planning InstituteRetirement Planning Institute

Lead Generation Site

The RetirementPlanningInstitute.org is a B-to-C Lead Generation website. With its great looks and excellent content, visitors are guided to lead capture pages throughout the experience by providing value for the visitor. This is an excellent example of a professional website such as a law firm, financial planner, debt consolidation, mortgage or other financial services company where generation of new business and capturing leads is the right thing to do.   Nearly every page has different calls to action which lead the user to enter their information to get something. Anthony, a Certified Financial Planner, and his entire team were a pleasure to work with.

Full Lead Generation Campaign

Like I said, they were great to work with and they liked working with us. After the redesign project, they asked us to also built out a full lead generation campaign including Social Media Ads on Facebook and LinkedIn, Landing/Sales Pages on the website, and a full 3 week email marketing campaign we wrote that warms up the lead and offers opportunities to set an appointment. We performed full integration with Infusionsoft – an automated marketing software program, to set up the double opt-in three week email campaign, lead follow-up process and reporting.

About the Author

David is the CEO and founder of Web SEO and Design LLC. When David isn't writing blogs showing how do make the most of your online marketing efforts, or working on client strategy, he enjoys spending time with his family, checking out the local Delray Beach scene, and watching silly pet videos on YouTube.