The Retirement Planning Institute Website Redesign
Lead Generation Site
The RetirementPlanningInstitute.org was a B-to-C Lead Generation website. With its great looks and excellent content, visitors are guided to lead capture pages throughout the experience by providing value for the visitor. This is an excellent example of a professional website such as a law firm, financial planner, debt consolidation, mortgage or other financial services company where generation of new business and capturing leads is the right thing to do. Nearly every page has different calls to action which lead the user to enter their information to get something. Anthony, a Certified Financial Planner, and his entire team were a pleasure to work with.
This is a screenshot from the website redesign project to generate new leads for their business. Also, It was time for a face-lift
Full Lead Generation Campaign
Like I said, they were great to work with and they liked working with us. After the redesign project, they asked us to also built out a full lead generation campaign including Social Media Ads on Facebook and LinkedIn, Landing/Sales Pages on the website, and a full 3 week email marketing campaign we wrote that warms up the lead and offers opportunities to set an appointment. We performed full integration with Infusionsoft – an automated marketing software program, to set up the double opt-in three week email campaign, lead follow-up process and reporting.