Paid or Organic Results: What is the best return on your investment (ROI)?

Website Designer Delray Beach

Paid or Organic Results: What is the best return on your investment (ROI)?

Notice: Undefined offset: 1 in /home/webseo6/public_html/wp-includes/media.php on line 72
Paid and organic results

Funny, when I was asked to do this article, I was thinking already about the title for this piece, “What is the difference?” The title reminded me of when insult comedian Andrew “Dice” Clay made a joke of when his math teacher asked the “Diceman” the difference between two math problems. . . . wait, let me not get into that! (for the rest of the joke-do a search of “Andrew Dice Clay what’s the difference”)

So, I went ahead and changed it a bit to: What is the best return on your investment (ROI)? So to begin: You want to know the difference between paid and organic search. Personally, I do not like to pay for searches, but we’ll get into this a bit later.

Paid and organic results

Organic Search Results

As you can see in the screenshot above, when using Google Search, organic search results are the web page listings that tries to match the best results by the user’s search query or term based on relevance. For example: Check out the search box where it reads “Web SEO and Design” and click the blue/white magnifying glass button. The top 10 results appear on display (disregard the ones with the yellow ad icon) would be the notorious organic search results. Note: Some prospects will see organic results as more trustworthy and guess what! It’s free!

Paid Search Results

Paid results are advertisements, which usually comes from Google Adwords. Search Marketing Campaign strategies such as Pay Per Click are common when going through this route. For example: Go through the same search box process as before. The paid results would be those placed at the top, side, or sometimes bottom of the page. As I said before, Google Adwords ads are paid results, and that’s for me a bummer because if you have a couple of free hours, some of the techniques in the next paragraph can provide you with all the search results you need and more!


Organic results is the process of gaining natural traffic that helps your website to become ranked higher on the search engine result pages. Now, there are many techniques, but I will only provide you a few here. Techniques include:

  • On-page optimization deals with making it easy for search engines to find you by having the website code built according to best practices.
      • provide a good title tag
      • engaging images, videos and diagrams
      • leverage SEO-friendly permalink URLs
      • use outbound links
      • drop keyword in the first 100 words
      • wrap your headline title in an H1 tag


  • Keyword Research are used to look for relevant information on search engines and be found online. As an SEO technique, it is important to choose quality, targeted keywords for your site.
      • Search for the term/phrase in the major engines
      • Use the Google AdWords Keyword Planner Tool
      • Using the data you’ve collected, determine the exact value of each keyword by using the above tool


  • Backlinking are links from another site that point back to your site
      • Anchor Layer
      • Indirect Layer


  • Content Strategy is the planning, development, and management of content either written or via media channels like Youtube, Vimeo and other video sites.
      • Business plan
      • Business case
      • Audience personas
      • Content maps
      • Brand story
      • Channel plan


  • Getting social signals from your social media efforts
      • Direct impact
      • Indirect impact


Return on investment

So now, we have come to the end and here’s my opinion on how to get your return on investment (ROI). Try the hybrid model. It is a well known fact that in business “80% of your sales come from 20% of your clients, so how about starting and focusing your energy towards your on and off page SEO with this principle for organic search by performing the techniques in the previous paragraph? For paid search, you can start with a low cost per click budget and target an area where there is not a highly competitive market. How does that sound? Web SEO and Design can provide help as well in this arena. Check out our Free Web SEO Course or call us! Ooow!(Diceman’s yell)

Here’s a great infographic on some of the items discussed-Google Ads and the War on Free Clicks



46 Responses

  1. jrnfquoth says:

    viagra [url=]viagra[/url] viagra viagra viagra generic

  2. vszpIdiom says:

    cialis [url=]cialis[/url] cialis online buy cialis cialis

  3. Your style is very unique compared to other
    people I have read stuff from. Thanks for posting when you have the opportunity, Guess I will just book mark this blog.

    My site: CBD oil for arthritis

  4. dbnierons says:

    cialis generic [url=]online cialis[/url] buy cialis buy cialis cialis generic

  5. mejzAidek says:

    cialis [url=]generic cialis[/url] cialis reviews cialis online cialis pills

  6. Eldentag says: viagra cost per pill

  7. Eldentag says: viagra substitute over counter

  8. bdntPealp says:

    viagra [url=]п»їviagra[/url] viagra without a doctor prescription online viagra online viagra

  9. vsbhmeabe says:

    viagra without a doctor prescription [url=]generic viagra[/url] viagra viagra viagra online

  10. bfbnaffix says:

    generic viagra [url=]buy viagra[/url] viagra viagra without a doctor prescription viagra generic

  11. gwbqmeabe says:

    viagra [url=]viagra[/url] generic viagra generic viagra viagra generic

  12. grlsquoth says:

    viagra online [url=]buy viagra[/url] cheap viagra generic viagra viagra online

  13. loppIdiom says:

    online viagra [url=]viagra online[/url] viagra without doctor prescription viagra online viagra without a doctor prescription

  14. Michealgar says:

    best liquid cialis here

  15. Michealgar says:

    cialis dosages buy cialis

  16. Harrybof says:

    buy sildenafil
    cheap viagra canada pharmacy

  17. Harrybof says:

    viagra without doctor prescription
    cheapest generic viagra

  18. Harrybof says:

    generic viagra
    buy viagra uk tesco

  19. Harrybof says:

    best place to order generic cialis

  20. Harrybof says:

    viagra pills
    order generic viagra no prescription

  21. Harrybof says:

    buy viagra
    how to buy cialis online in australia

  22. Harrybof says:

    cheap viagra
    buy female pink viagra

  23. Harrybof says:

    buy viagra
    how to get cheap viagra

  24. Harrybof says:

    viagra online
    real cialis for sale

  25. Harrybof says:

    can cialis pills split

  26. Harrybof says:

    generic viagra 100mg
    can i buy cialis over the counter

  27. Harrybof says:

    cheap viagra
    very cheap generic viagra

  28. Harrybof says:

    pfizer generic viagra
    buy levitra with no prescription

  29. Harrybof says:

    generic cialis discount

  30. Michealgrous says:

    cheap herbal viagra – chloroquine where to buy viagra

  31. Michealgrous says:

    buy viagra paypal – plaquenil buy generic cialis canada

  32. Michealgrous says:

    when will cialis be generic – alaren price where to buy levitra cheap

  33. Michealgrous says:

    cheap viagra no prescription online – kaletra generic cialis cheap paypal

  34. Michealgrous says:

    cialis 20mg – aralen cialis sale cheap

  35. Michealgrous says:

    can you buy cialis over the counter – zithromax Azithromycin buy viagra boots uk

  36. Michealgrous says:

    viagra sale las vegas – taking l-citrulline and cialis together buy female cialis pills

  37. Michealgrous says:

    cialis walmart – viagra pills buy cialis online pharmacy

  38. Michealgrous says:

    viagra buy shop – generic viagra 100mg order viagra united states

  39. Michealgrous says:

    viagra generic name – viagra online best buy viagra generika online

  40. Michealgrous says:

    viagra super active pill – cialis order cialis prescription

  41. Michealgrous says:

    buy cialis new delhi – kaletra viagra online where to buy

  42. Hello! This is my first comment here so I just wanted to give a
    quick shout out and say I genuinely enjoy reading your articles.

    Can you recommend any other blogs/websites/forums that
    go over the same subjects? Thank you so much!

  43. Thomasram says:

    can buy viagra las vegas real viagra without a doctor prescription levitra for sale philippines

  44. Hi there, I discovered your web site via Google while looking for a related subject,
    your site got here up, it seems to be great. I’ve bookmarked it in my
    google bookmarks.
    Hi there, simply become aware of your blog via Google, and found that it’s truly informative.
    I am gonna be careful for brussels. I will be grateful should you continue this in future.
    A lot of other people might be benefited from your writing.

  45. best CBD oil says:

    No matter if some one searches for his required thing, therefore he/she needs to
    be available that in detail, so that thing is maintained over here.

  46. best CBD oil says:

    Asking questions are genuinely nice thing if you are not understanding something totally,
    except this piece of writing provides pleasant understanding even.

Leave a Reply

Your email address will not be published. Required fields are marked *