Want To Rank Higher In Search Engine Results Page? Employ These Search Engine Optimization Tips

Squirly the SEO Squirell

On-page SEO tips

On-Page SEO tips

 

Do you ever wonder how you can make your website rank higher in the search engines? This is all due to proper search engine optimization. There is on-page SEO and off-page SEO. In this post we are going to address some on-page optimization tips.

On-page SEO mainly deals with making it easy for search engines to find you by having the website code built according to best practices. How you put your website together, on the front and back-end, influences how the search engines find your site. Keep your keywords in mind when writing content, but create your page for people. The users of your site will be the ones who are choosing to click on your link and stay on your site. Yes, search engines crawl for keywords, but search engines are only the medium by which your users will find you.

As long as you have relevant, useful content and your site is structured the correct way, search engines will index your site properly for all the world to see. A page title or Meta description that is full of keywords without content will keep people from clicking on your link.

 

How to optimize your website for the search engines

 

If you operate a WordPress blog, the best way to handle proper on-site SEO is to grab one of the server’s many plug-in options. I mainly use All In One SEO Pack. Instead of looking around and reading articles, and trying to learn html code, it handles the basics out of the box. A lot of the difficult steps of the past have been automated.

 

SEO From The Top Down

 

Always use SEO-friendly URLs for your websites. If you use keywords in your URLs then your website will show up in a higher position in search results for those keywords. Remember, hyphens in URLs are treated as spaces, but underscores are not. So, for search engine purposes it is preferable to use hyphens in URLs and file names.

Google uses domain names as part of it’s ranking algorithm, so ensure that yours includes some of the keywords you’ve identified as most important. If you’re selling hardware and your domain name is JoesGoods.com, no one will find you. You need to have a clear, concise domain name which indicates who you are and what you do. Who are we and what do we do? We are Web SEO and Design. Self-explanatory, huh?

Because you have a website for human consumption, you are using images. It will help the search engines find and index you and your content properly when you incorporate your keywords and phrases into image tags and file names. By doing so, you add weight to the engines and increase your percentage of copy weight greatly. Each image should carry some amount of this phrasing, or it might be a wasted image.

 

SEO chart on a whiteboard

 

 

Add your keywords into headlines and subtitles (h1, h2, h3 tags on the page). Sometimes, it’s hard to write meaningful text with well-placed keywords. An easy tip to work those keywords in is to use them in your page headlines, and as section headers. Then speak to the headlines and section headers appropriately. This works especially well when you want to work in several long-tail keyword phrases. This also helps structure your content and make sure it really answers the promise of the page’s title.

While discussing topics, make sure to include links to other pages of your site. For example, if I were talking about the great Delray Beach Local SEO work we do, I would include a link. Links from one page to another on your site helps your readers explore additional relevant content, and helps Google try to figure out what you are talking about. This kind of linking isn’t going to get you to the first page, but having links within your page will give you a slight boost. With Search engine optimization every little bit counts plus it helps keep readers on your site longer. Having low bounce rates shows the search engines that they have served up relevant content that is useful.

Make sure your code is lean, not heavy. Use external javascript or iframes to ensure that your actual page is loading quickly and smoothly. The items that end up in javascript or an iframe, like advertising, tends not to be something you would want indexed by a search engine anyway. If you don’t know what the terms ‘javascript’ and ‘iframes’ are, don’t worry about it. You probably aren’t doing much of it on your site.

When you are linking off of your site, keep your link high quality high. A few great links will far outweigh a plethora of low quality links, so make sure you’re linking to sites that are worth your reputation. You can also ask those sites if they would be able to link back to you in return, raising the number of backlinks you have, but that is a future post.

Keep the Content Coming

 

This part is usually the hardest for most businesses. You need fresh content. There is no way around it. If your website doesn’t get fresh content very often, add a blog! Search engines love to index new, original information, and a website that provides such content will get more attention from their spiders. Your audience will also visit more often if they know there is something new to read. Blog at least three times a week to keep your site vital. If you can do it, try to make some videos for your blog, or even a video blog. Did you know that the 3rd most used website is YouTube. Use that traffic to get visitors to your site. To maximize search engine traffic for your videos, submit your videos to various sites and their video directories. When search engines notice your video showing up on a number of different sites, they will give it more weight. This will make your video more likely to show up in blended search results.

 

If your site includes multiple videos, you should create a separate sitemap for them. This sitemap can then be submitted to your site account on Google Webmaster Central, where it can then be more easily accessed and analyzed by web crawlers and spiders. This also adds to the overall integrity and relevance of your site.

Focus your entire website on a select amount of keywords. If you try to spread yourself across a broad selection of topics, you won’t rank as well. But if you stick to 5-20 specific and similar keywords, you can “own” that topic and get much higher ranks. You’ll also build a better reputation on the subject as a bonus.

Squirly the SEO Squirell

 

As you can see, search engine optimization is not rocket science. It is actually a very logical process. By following the suggestions in this article, you can optimize your website effectively so that your website will have a better chance of ranking higher. Remember, this does take time, but if you are diligent in applying what you have learned, you will see positive results.

 

 

photo courtesy of Aleksandar Ratkovic, Search Influence, and Squirrly Limited

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About the Author

David is the CEO and founder of Web SEO and Design LLC. When David isn't writing blogs showing how do make the most of your online marketing efforts, or working on client strategy, he enjoys spending time with his family, checking out the local Delray Beach scene, and watching silly pet videos on YouTube.